http://www.sgi.com/Headlines/1995/Mar/cole-weber.html (Einblicke ins Internet, 10/1995)
MOUNTAIN VIEW, California (March 16, 1994) --Silicon Graphics, Inc. (NYSE: SGI) today announced that it has named Cole & Weber as its advertising agency of record. After conducting an extensive advertising agency review, the company selected Cole & Weber for its ability to be a strategic marketing partner, provide outstanding creative innovation, and successfully integrate corporate and product communications.
"As Silicon Graphics continues to grow, it is more important than ever to communicate our corporate and product messages clearly, concisely and consistently on a worldwide basis," said Harry Pforzheimer, Silicon Graphics' director of corporate communications. "We are confident that Cole & Weber has both the marketing and technological savvy to help us accomplish this efficiently and with creative flair."
"Silicon Graphics has an opportunity to further expand the growing visual computing, high performance computing and data serving markets with leading-edge technology," said Austin McGhie, president and CEO of Cole & Weber. "We are thrilled to be working with such a technology leader on its corporate and product advertising programs and to begin developing creative campaigns for the multitude of global markets ripe for this technology."
Cole & Weber, based in Seattle and Portland, is a creatively driven communications agency with 1994 billings of around $115 million. The agency works in partnership with clients such as Boeing, Westin Hotels & Resorts, Safeco Insurance, Weyerhaeuser, Ortho and Stimson Lane Wineries.
Silicon Graphics, Inc. is a leading manufacturer of high-performance visual computing systems. The company delivers interactive 3D graphics, digital media and multiprocessing supercomputing technologies to technical, scientific and creative professionals. Its subsidiary, MIPS Technologies, Inc., designs and licenses the industry's leading RISC processor technology for the computer systems and embedded control markets. Silicon Graphics has offices worldwide and headquarters in Mountain View, California.
Contact: Sandi Weir 415-390-5255
Silicon Graphics and the Silicon Graphics logo are registered trademarks of Silicon Graphics, Inc. MIPS is a registered trademark of MIPS Technologies, Inc.
