Planning Solutions

| Industry Norms and Key Business Ratios |

Strategic planning in today's competitive marketplace is a critical component of a successful business. The following activities make up a strong foundation for strategic planning:

Identify new markets based on size and geography
Size the opportunity by obtaining company counts
Determine growth potential by analyzing your current penetration into these targeted segments

Whether you're interested in one industry sector or many, in one company or groups of companies, D&B can help you plan more efficiently and effectively. D&B offers planning solutions in the form of reports, publications and software, including CD-ROMs.

Examples of D&B's Planning Solutions

Let D&B help you understand company and industry performance with:

Industry Norms and Key Business Ratios

Profiles on more than one million public and private U.S. companies
Contains balance sheet and income statement industry norms, as well as norms for the 14 key business ratios
Industry segments also sold separately
Available in one or three year formats
Benchmarks for 838 industries, four geographic regions and up to 15 asset breakdowns
Series is available in print or on diskettes

D&B can also provide special industry studies that can help you expand your knowledge of critical industries ... and help you plan for success!

This is just one of D&B's planning solutions. If you haven't found what you're looking for here, please send a message to our D&B Planning Specialists.

Or, if you prefer, in the United States you may leave a message at 1-800-738-4638.

So that we may better serve your needs, please provide a detailed description of the type of information you're looking for.

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March 15, 1996 - CMT