When youíre a small business, you canít spend a bundle on spraygun approaches to reaching your customers. You have to target effectively and extend your reach with:

• E-mail. The basic communications tool that reaches your customers anytime, anyplace. Use the Microsoft® Exchange Inbox built right into Microsoft Windows® 95 to link yourself with your customers or partners. Use MSN(tm), (The Microsoft Network), which supports Microsoft Exchange, or your own direct Internet address.
• Fax. Lots of customers prefer the immediacy of fax. With the Windows 95 operating system, faxing is now a one-button operation right from the desktop.
• Newsletters. Easy to create with Microsoft Publisher, newsletters make your customers feel like you care about consistently communicating with them.
• Databases. Use surveys or phone calls to find out who your customers are and what they want. Then manage what you know with an easy-to-use database like Microsoft Access, part of the Microsoft Office Professional for Windows 95 suite of integrated applications that work together.
• Public Relations. Use your database to also identify reporters and other people who can help promote your company. The Small Business Pack for Microsoft Office provides easy to use templates to create your own PR. Learn more about PR in Attract Customers Through Targeted Communication.
• Leverage The Internet. Through your web site or in interactive communications on the Internet, you can communicate with customers 24 hours a day, 7 days a week without having to be there yourself!