10:15-11:15
How the Web Works
Get the big picture of the World Wide Web - how you can communicate in this new medium, and what tools you need to do it.

• What Web page creators need to know about the Web
  
• How servers and browsers talk - and what they say to each other
  
• HTML standards and the battle of the browsers
  
• What "helper apps" and plug-ins can do
  
• Which Web tools can best convey your message.

11:30-12:30
Web Page Primer, or, HTML Made Easy
HTML forms the foundation for all Web pages. See how tags work, and how to best avoid tedious coding. Learn how to create innovative pages while minimizing your time investment.

• Brief overview of HTML tags, applications, and limitations.
  
• What's easy, what's hard; what requires programming, and what can be done with built-in capabilities
  
• Demonstrations of creating pages using PageMill and SiteMill
  
• Tweaking pages by hand for more complex results

12:45-1:45
Lunch
Adobe representatives will be on hand, so bring your questions, ideas, and suggestions.

Room 1
2:00-3:00
Planning for Multipurpose Documents
Creation of documents intended for multiple, near-simultaneous distribution in different media requires a different process of development. Learn the tools and workflow options for creating multipurpose documents.

• Simultaneous Web, print, and multimedia development strategies
  
• Planning for PageMaker, FrameMaker, QuarkXPress®, and other document-creation tools
  
• Automating graphics translation
  
• Strategies for massaging text

Room 2
2:00-3:00
Optimizing GIFS for the Web
One of the trickiest issues surrounding Web page development is optimal handling of GIFS. Take control of file sizes and transmission times, while ensuring you get the look you're after.

• Dealing with transparency, colormaps, palettes, and bit depth
  
• Compression: GIF vs. JPEG
  
• Using Photoshop's GIF89A plug-in to control palettes, bit depth, transparency, and compression

Room 1
3:15-4:15
From Pages to Pixels: Repurposing Existing Documents
Creating on-line documents from scratch is one thing, but what about converting publications that have already been produced for print? Maximize your investment in paper-based pieces by taking them digital.

• Converting desktop published files to HTML and Acrobat PDF formats
  
• Indexing and searching converted pieces, in HTML and Acrobat, locally and over the Internet
  
• Automating the print-to-digital workflow

Room 2
3:15-4:15
Building a Web Interface
Create Web pages that really work with proven interface elements and techniques. See how the experts make navigation easy, clear, and consistent.

• Using consistent, repeating elements and navigation aids
  
• Building pages for multiple browsers and standards
  
• Using visual cues to orient viewers
  
• Creating separate versions of Web pages for slow modems
  
• Automating imagemaps with PageMill

Room 1
4:30-5:30
Constant Change: Managing Content
The Web requires almost constant updates of information from a variety of sources. Learn to assemble a team to manage content collection, from creation of pages to the ongoing process of updating and disseminating changes.

• Databases that create HTML on the fly
  
• Using Acrobat to search existing content in PDF files
  
• Responding to user input dynamically

Room 2
4:30-5:30
Web Pages for Web Creators
The best place to stay up on Web design is on the Web itself. Find out where to find the most up-to-date tools, and which sites have the best software, resources, and information for creating great Web pages.

• Sites that are dedicated to design techniques
  
• Pages for downloading vital utilities
  
• Interactive sites for generating buttons and other elements
  
• Clip art, movies, and photos galore

9:00-10:00
Building Sites Right
There are hundreds of thousands of Web sites out there, but only a small minority that really "work." See what the design gurus and Webmasters consider to be essential tips that take your site to world-class status.

• Storyboarding a site and organizing content
  
• Preparing content and massaging text and graphics
  
• Managing and automating content updating
  
• Integrating production

10:15-11:15
Keep It Snappy: Encouraging Return Visits
One of the most vexing questions facing Web designers today is: how to get people back again? Learn time-tested approaches to keeping viewers interested in your message.

• Smart content distribution
  
• Effective games and contests
  
• Discussion boards and live chats
  
• Frequent, timely updating
  
• Notifying frequent viewers of site updates

11:30-12:30
Advanced Web Design
If you've mastered the basics of creating pages, these powerful techniques can take you to the next level. Find out what effects and enhancements can make your sites pop

• Tables made easy
  
• Creating frames (and when not to)
  
• Automatic page changes
  
• Simple JavaScripting

12:45-1:45
Lunch
Adobe representatives will be on hand, so bring your questions, ideas, and suggestions.

Room 1
2:00-3:00
Getting a Site On-Line
You've got the content: how do you take it live? Discover ideas and solutions for several platforms on how to put your content out on the Infobahn.

• In-house, outsource, co-location
  
• Choosing a provider
  
• Unix® vs. Mac® vs. Windows
  
• T1, ISDN, or 28.8? Benchmarks for decision making
  
• Managing data remotely

Room 2
2:00-3:00
Making It Move: Animating Your Site
Sample the tools now available for making interactive Web sites with Java and Shockwave.

• Turning current presentations into Net downloads
  
• Using Java to make a Web site feel dynamic
  
• Interacting with the user in real-time using downloadable applets.

Room 1
3:15-4:15
Publicizing Your Page
Creating the best Web page in the galaxy isn't enough. You've got to get the word out so the hits begin. Find out where to announce and promote new sites.

• Leveraging the search sites
  
• Promoting appropriately
  
• Finding resources
  
• Using automatic and commercial services

Room 2
3:15-4:15
Optimizing Video and Audio for the Web
It's easy to create video and audio files. Getting them to transmit and play quickly is another issue. Take control of all the options available for squeezing out every drop of performance possible.

• Compression and optimization with Premiere®
  
• Smart format conversion
  
• Efficient transmission techniques
  
• Shareware and freeware tools for controlling files

Rooms 1 and 2
4:30-5:30
Web Site from Scratch
See how everything comes together in this real-time site building drill. A team of expert developers will take raw text and graphics, and turn them into an interactive work of art.

• Drag-and-drop HTML coding
  
• Building sites incorporating - and based on - Acrobat PDFs
  
• Converting graphics on the fly
  
• Server preparation

Exclusive CD-ROM.
Produced especially for this event, The Adobe Internet Conference CD is loaded with great tools and in-depth, how-to information - Acrobat files, QuickTime® movies, templates, Adobe tech notes, a large selection of clip art from Image Club's new Art Bites for Web Sites, and 20 free PostScript fonts that look great on the Web.

Win an Apple® Internet Server, Kodak® Digital Science DC50 Zoom Camera, or Casio QV-10A Digital Camera.
Plus Thousands of Dollars in Software Prizes
Attendees will be eligible to win more than $20,000 worth of prizes, including copies of Photoshop,® PageMaker,® Adobe Illustrator,® and FrameMaker.®