Notes and Related Resources

Donna L. Hoffman and Thomas P. Novak
Owen Graduate School of Management
Vanderbilt University, Nashville, TN

• Potter, Edward (1994), WELL Topic "Commercialization of the World Wide Web" in the Internet conference on the WELL. November 16.

• Verity, John W. and Robert D. Hof (1994), "The Internet: How it Will Change the Way You do Business," Business Week, November 14, 80-86, 88.

• "Marketing in Computer-Mediated Environments: Conceptual Foundations" (1994), Donna L. Hoffman and Thomas P. Novak.

• "Commercializing the Information Superhighway: Are We in for a Smooth Ride?" (1994), Donna L. Hoffman and Thomas P. Novak.

• The Medium is the Market - our CME discussion thread at HotWired.