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Literal Research

Timely and accurate research for the information age.

If you are using Netscape, click here to go to a secure version of this questionnaire.

Many efforts are currently underway to enable electronic commerce over the Internet. Most of these efforts will mimic the current banking models for cash, credit, debit and checking. These payment vehicles will be used to purchase products and services electronically.

Some consider transaction security and privacy essential to the successful implementation of electronic commerce. The goal of this survey is to identify consumer preferences as they relate to privacy for payment options over the Internet.

1. How interested are you in making purchases over the Internet?

2. Would you be making purchases on the Internet for your?

personal use
business use
both

3. What types of goods or services would you be interested in purchasing over the Internet? (check all that apply)

consumer electronics
computer equipment
commercial software
shareware
information
books
music
Other:

4. Would you use a credit card to make purchases over the Internet?

5. Would you use a debit card to make purchases over the Internet?

6. Would you use electronic cash to make purchases over the Internet?

7. Do you believe that encryption enhances the security of your transactions over the Internet?

8. Do you believe that encryption protects the privacy of your transactions over the Internet?

9. For each of the encrypted payment options below, rank order the factors that would influence your decision to use that payment option over the Internet:

Encrypted credit cards (select each answer only once)

Size of the purchase

Stores prefer credit card

Rewards for use of card

Can choose to delay bill payment

Encrypted debit cards (select each answer only once)

Direct access to bank account

Stores prefer debit card

Convenient for small purchases

Gives a sense of control over finances

Encrypted electronic cash (select each answer only once)

Bank cannot trace my purchases

Stores prefer electronic cash

Convenient for small purchases

Gives a sense of control over finances

10. Check the following statements that you believe to be true:

I believe my credit or debit card company would disclose my purchase records without my consent

I believe my credit or debit card company would disclose my purchase records to government authorities

I believe my credit or debit card company would provide information about purchases to merchants

I believe my credit or debit card statement would be seen by my spouse, family members, or employer

I do not want my credit or debit card company to have any knowledge of my purchases

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