Project 2000 is a five-year sponsored research effort devoted to the scholarly and rigorous investigation of the marketing implications of commercializing hypermedia computer-mediated environments (CMEs) like the World Wide Web and other emerging electronic environments.

Project 2000 research objectives are to enrich and stimulate the knowledge base on the role of marketing in new media environments, provide a principal point for the discussion and exchange of these ideas, and impact business practice in this emerging area.

What's New:

• LINKS 2000. Continuously updated links using ELI to marketing and advertising resources on the Web, including lists of commercial and academic sites, courses & case studies, professional organizations, mailing lists, papers & publications, news, data sources, reference, software, and online analysis. Email Hoffman or Novak to add a relevant link.

• Fall 1995 Seminar on Marketing in Computer-Mediated Environments. Interested Owen students and firms interested in participating as case studies for the marketing plans are encouraged to email Professor Hoffman for more details.

• Hoffman & Novak's January 4, 1995 Club Wired transcript of their online discussion of the possibilities and potential pitfalls of commerce on the Net. (Be sure to register with HotWired first).

• Hoffman & Novak (1994), "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations" (working paper, December 15)

  • HTML version
  • PostScript [1013K]
  • Compressed PostScript [345K]. (Help on PostScript)

• Other CME articles by Hoffman and Novak:

  • "New Paradigms for Electronic Commerce," HotWired, December 29, 1994.
  • "Wanted: Net.census," Wired, 2.11, November 1994.
  • "How Big is the Internet?" HotWired, August 18, 1994.
  • "Commercializing the Information Superhighway: Are We in For a Smooth Ride?" The Owen Manager, 15(2), 2-7, 1994.

• 345 item Comprehensive CME Reference List (last updated March 1, 1995).

Project 2000 Web Site At A Glance:

Papers on marketing in computer-mediated environments.
Links to Marketing & Advertising Resources.
Courses we are teaching at Owen.

Search the Net with these search engines.
Search documents on this server by keyword.

Statistics on usage of this server.
Email Hoffman or Novak.

Way Cool Stuff:

The University of Michigan/GVU Hermes Project is now recruiting for its Corporate Panel Survey. You can sign up for the panel here.

Visit "The Medium is the Market", our Open forum at HotWired.

See what we've collected in our Hotlists.

Read about student assistants working on our current research projects.

Read our methodological manuscripts (what we did before there was a Web).

'Bout time! SLIP/PPP Connections are now available to the Vandy community. Busy signals? Telalink comes in handy for us.

Two cases worth reading:

Case: Digital Equipment Corporation: The Internet Company

Case: Electronic Commerce on the World Wide Web