Marketing Consulting

Our consulting practice is focused in three areas: knowledge management, Integrated Internet Marketing, and the intersection of these two practice areas, consulting to publishers with an interest in publishing on the Internet.

We're a professional marketing services firm. We've assisted the marketing efforts of major corporations and start-up companies since 1986, with services ranging from the strategic positioning of companies and product lines, to concept and copy for products and services. We've used traditional vehicles, such as trade shows, trade press, advertising in all media, and collateral comarketing. Now, increasingly, we advise our clients to add the Internet to their marketing mix.

We've been working with the Worldwide Web initiative since 1991. Our pro bono efforts have contributed to the widespread acceptance of the Web; our assistance to CERN (the originators of WWW) and developers of WWW browsers has resulted in innovation such as the Adobe Acrobat support of WWW.

Today, our clients most often ask us for assistance identifying and evaluating Internet marketing opportunities. Our clients recognize that Internet marketing can be very useful; they turn to us for guidance in assessing the business opportunities and choosing the partners that will carry their brand equity into an Internet future.

Get to know us better by looking at our work from 1986 to now. Or contact us to learn more.

An Example Client Project

The Printer Works asked us to develop web pages for a marketing campaign. Fortuity Consulting supervised production of web pages and selected an appropriate service partner to host the site. In our ongoing role, we track use of the web pages and analyze the effectiveness of the program.

Bookport -- Our Newest Project

Our most extensive Internet-based marketing project to date is Bookport, a project that supports our clients in the publishing industry. Bookport prototypes merchandising of online editions of books; online ordering of bound books; delivery of publishers' marketing materials; and asset management and marketing of subsidiary rights. We invite you to visit Bookport (and please consider joining the bookporters@fortuity.com mailing list!).