Guide to Worldwide Postal-Code and Address Formats

NELSON ASSOCIATES
35  West 90th Street, New York, NY 10024-1508   U.S.A.

E-mail:
MarNelson@aol.com

Mailing address:
Box 20546 Park West, New York, NY 10025-1507  U.S.A.

Telephone: +1 (212) 580-4819  Fax: +1 (212) 362-9855

Dear International Marketer:


Global marketing can be exciting when inquiries and orders pour in from all parts of the world.

But your enthusiasm and success may be a mixed blessing for your 
data entry people and other support staff.  They are the ones who must input
lengthy international addresses to fit your computer format, and standardize 
city and country names to make deduplication possible.  In the process,
many things can go wrong--and valuable information can be lost.

Now, the expanded, updated Guide to Worldwide Postal-Code and Address Formats

takes the mystery out of international addresses.  This one-of-a-kind reference 
provides postal-code information for every country that uses a postal code
--plus address formats and standards for many other countries of the world.

In addition, the Guide contains practical tips for standardizing international addresses,
including city and country names, commonly-used abbreviations, 
sample addresses, sources of information...and more.

Your staff can use the Guide to make sure that addresses are correctly input 

and formatted.  As a result, your mailings will be delivered faster.
Your correspondence will look more professional.  Your lists 
will be cleaner. You will cut postage costs, because you will 
have fewer dupes and returned pieces. And your data entry staff 
will work faster, more efficiently, because the answers to many 
of their questions will be right at their fingertips.

The Guide helps you and your staff:

1.  Insure that addresses are correct and that all information

    is in the right place.  The result--your mail will be
    delivered faster, the percentage delivered will be higher.

2.  Speed up data input.  Data entry personnel can refer to
    clearly defined guidelines.  They will know what to do--
    when to do it.  They will be more productive.

3.  Eliminate duplicates.  Duplicates on mailing and subscriber
    lists are easier to spot and eliminate if all addresses
    are input in a standard, uniform manner.  This helps you save

    money and avoid annoying customers, prospects, or members of
    your organization with multiple mailings of the same piece.  

4.  Maintain better customer records.
 You will be able to identify existing customers,
 enter transactions properly, and keep customer records in order.

5.  Improve the appearance of your correspondence.  A correct,
    properly formatted address enhances the appearance of your
    letters and other mailing pieces.  A poor address will surely

    be noted--and may raise questions about the quality of your
    product or service.

6.  Reduce errors.  The input error rate will drop sharply when
    guesswork is eliminated.

7.  Identify country of origin.  Businesses in many countries
    no longer include the name of the country as part of the
    address on letterheads and other source documents.  Your
    staff can refer to the country codes contained in the Guide
    for help in identifying the country of origin.


8.  Increase response to mailings.  Properly formatted and input
    addresses enable you to keep your list clean, improve deliver-
    ability.  This means higher resonse to your mailings, more
    revenue, and more profits.

The Guide Can Be Valuable to Many People in Your Organization

Although designed for data entry managers and staff, the Guide can also be helpful to:

- Executives and managers writing letters abroad;

- Secretaries who direct mail overseas;


- Mailroom personnel who weigh, stamp, and sort mail;

- Programmers designing formats for maintaining international names.

As an added bonus, the updated Guide includes the format for EURODIP,
the standard computer layout designed by the European Direct Marketing Association for maintaining international names.

The Guide Is the Only Place Where You Can Find Information About International Address Formats and Postal Codes


When we began working with international addresses several years ago, the number of questions that arose made data input slow and cumbersome.  

Standardization was impossible.  Each operator struggled with formats and
abbreviations.  No one knew the formats for different countries postal
codes--or where they should go in the address.  As a result, lists quickly became difficult to scan for accuracy.  And de-duping was impossible.

So, over a period of time, we obtained information from postal authorities
around the world, and talked to international mailers and country nationals.
With this information in hand, we developed guidelines to standardize and 

simplify data input, with an emphasis on accurate, up-to-date 
information on worldwide postal codes.

You will find the results of this research in the updated, expanded 
Guide to Worldwide Postal-Code and Address Formats.  The Guide is an 
easy-to-use reference manual. The spiral-bound format enables us to 
update it frequently, as we become aware of changes in the international postal world.

Your Satisfaction Is Guaranteed


Quite simply, a copy of the Guide will make work easier for the people in your office who work with international addresses.

  

It is available at $99.50 in the U.S.A. and Canada, and $109.50 elsewhere.
  To order, just complete the enclosed form and return it to us.

 (For faster service, you can e-mail your order to  MarNelson@aol.com or fax your order to [212] 362-9855 or telephone [212] 580-4819.)  If the Guidedoesnt help your staff in all the ways weve listed above, simply return it within 30 days, with no obligation.

				Sincerely,


				Marian Nelson
				Editor


P.S.  If you arent convinced that the Guide will provide valuable 
information to help your staff, why not ask the people who are 
directly involved with international addressing?  You may be
surprised to learn of some of the questions they have.