Cookware Web Demographics

http://www.iquest.net/cw/web/demograph.html (World Wide Web Directory, ~04/1995)

Web Site Demographics

So what is it?

Cookware's Web Site Demographic Service helps you determine the number of unique domains from which people visit your WWW site, it describes which pages in your site are visited and it helps you quantify the degree of popularity of any given page. From a marketing perspective, this is very important. In fact, once information like this is known about your site, you can work to rearrange the site to better deliver your sales and marketing message for your product or service.

For example, let's say you have five pages in your Web Application. By analyzing the nightly reports that are created for your site, you determine that pages 2, 3 and 5 are most frequently visited. However, when you designed the site, you put the most important information on page 4. Our Demographic Service has now given you quantifiable evidence on why your sales have been so poor. The page that actually closes the sale is not being visited!

This is exactly why we created this service. We feel it is not enough to help you build your World Wide Web Application. More importantly, we must give you the tools to help you be successful in your endeavor with this new type of sales and marketing medium.

So what do I do?

First, you have to subscribe to the Cookware Web Site Demographics Service. Then, depending upon the reporting level you purchase, you will be asked for the name of the pages that you would like tracked.

You will also need to give us the name of the HTML document that we will create. This name can be as simple or complex as you like. We suggest you drop the name of the URL to the document into the hot list on your browser so that you can reference it on a moment's notice.

Then ... we do the rest! Every night, 7 days a week, 52 weeks a year, we analyze the activity on your site and create an HTML document that describes precisely the activity your site has seen. We put this document in your WWW directory. Information like this is crucial to the success of the product or service you are marketing on the Web. It gives you valuable insight into which portions of your site are being visited!

How much does it cost?

There are currently 3 reporting levels available. We are always looking to expand the functionality of the system. So, if there is a statistic that you feel would be useful, let us know. We will investigate incorporating it into the service.

Report Level 1

Monthly Cost : FREE to all IQuest subscribers

An analysis of the name of your directory is performed.

You are presented with the statistics for the day, and cumulative statistics for the month.

Here is an example report.

Report Level 2

Monthly Cost : $35.00
An analysis of any 50 HTML page names is performed. If you want more than 50 pages analyzed, you simply buy another report.
Like Report Level 1, you are presented with statistics for the day, and cumulative statistics for the month. You are also given a break down of the number of accesses by people from IQuest as well as people outside of IQuest.
Here is an example report.

Report Level 3

Monthly Cost : $70.00
An analysis of any 50 HTML page names is performed. If you want more than 50 pages analyzed, you simply buy another report.
Like Report Level 2, you are presented with statistics for the day, and cumulative statistics for the month. You are also given a break down of the number of accesses by people from IQuest as well as people outside of IQuest. We also include a count of the number of unique Internet Domains that have accessed your site.
This report is presented in an easy to read tabular format. If you do not see a table when viewing the document, we strongly suggest you update your browser to the latest version from Netscape Site 1 or Netscape Site 2.
Here is an example report.

iceman@iquest.net - (voice) 317-769-5049 - (fax) 317-769-6513 - USA